As the threat of cyber attacks continues to grow, it is crucial for New York companies to take steps to protect themselves from hackers. This is especially important for industries such as banking and insurance, which are heavily regulated by organizations like the Financial Industry Regulatory Authority (FINRA) and are required to adhere to strict compliance standards.

One key measure companies can take to protect themselves from hackers is to implement robust endpoint protection solutions. These solutions can prevent ransomware attacks, which are a major threat to businesses, by blocking malicious software from infiltrating a company's network and encrypting sensitive data.

Additionally, companies should have a business continuity plan in place to ensure they can continue operations in the event of a cyber attack. This can involve implementing backup and recovery systems, such as those provided by Datto, to ensure that critical data is preserved and can be restored quickly.

To further protect against the financial impact of a cyber attack, companies can also consider purchasing cyber insurance. This type of insurance can help cover the costs of responding to a breach, including legal fees, data restoration, and public relations.

However, even with the right protections in place, the chance of bankruptcy is still a real threat if a company is hacked. According to a study by the Ponemon Institute, the average cost of a cyber breach is $3.9 million. This can be devastating for small and medium-sized businesses, which may not have the financial resources to recover from such a loss and may quickly find themselves our of business.

To comply with FINRA regulations and protect against the financial impact of a cyber attack, New York companies should regularly conduct risk assessments and implement security controls to identify and address potential vulnerabilities. This can include implementing strong password policies, training employees on cybersecurity best practices, and regularly updating software and security systems.

By taking these steps, New York companies can protect themselves from hackers and ensure the security and continuity of their operations.